HOW ADS IMPROVE MOTOMETER COLLECTIONS

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                                  Historically, the Moto-Meter Company of Long Island City, New York

                                  throughout the 30-year prominent lifecycle of their BOYCE MOTO-METER

                                  radiator-mounted engine temperature indicator brand gauge product

                                  placed most original motometer ads. 

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These ads appear in the major automobile industry trade journals of the time, such as The Accessory and Garage Journal; Automobile Dealer and Repairer - A Practical Journal; Automobile Topics/Automobile Industries; Chilton’s Automobile Directory; Cycle and Automobile Trade Journal; Horseless Age; Motor Age; Motor Record; and, Motor World; though, ads also appeared in Ariel Age; Motor Boat; Hardware Review; Printers Ink; The Saturday Evening Post; among many other public general interest magazines and countless newspapers across the country.

 

One of the more “noteworthy” motometer-related advertisements appeared in The Saturday Evening Post for the Sunoco motor oil company that featured the artistic illustration work of Paul Proehl, (1887-1965) a co-illustrating associate with the more famous Norman Rockwell.

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