NOVEMBER 2017 FEATURED EPHEMERA
The year is closing out fast however we still have two more Featured Ephemera items to show you of the type that can assist fellow motometer collectors in improving the value and historical significance of their collection.
Ephemera of the right type can help to transform an ordinary collection into an extraordinary one. Elite automobile, museums and other artifact collectors know and practice this. Those who do not effectively make use of appropriate ephemera usually look around and wonder why no one of significance pays any attention to their collection or them.
Appropriate ephemera that directly relate to a specific item, period or the collection in a clear manner helps to tell a –or- the story and provides context for the viewing audience when on display. However, if what someone refers to, as “a collection” is not worthy of display or otherwise plays to very unsophisticated audience ephemera probably does not or will not make a difference or impression.
All of that said for the purpose of encouraging automobilia enthusiasts in upping their motometer colleting game we offer this month’s installment, Authentic Period Automobile Manufacture Signed Letters on Official Company Letterhead.
We kick off this feature with the example of a 1914 Letter from the Haynes Automobile Company of Kokomo, Indiana. This particular example is dated, November 30th, 1914 and signed by Mr. C. G. Bleasdale.
The Apperson brothers, Edgar and Elmer along with Elwood Haynes, founded the Haynes Automobile Company in 1905.The three had already founded the Haynes-Apperson Company that operated between 1896 until 1905 that manufactured and sold Elwood’s earliest gasoline fuel powered automobile, contentiously considered “the First” in America.
Elwood Haynes and the Apperson Brothers, circa 1894
This early 1904 Ad shows the heritage and basic origin of our 1914 Company Letterhead with Elwood Haynes so prominently featured on it and in the same general location.
Source: New-York Tribune - New-York Tribune, (New York N.Y.) 1866-1924, July 17, 1904
By 1902 the Appersons split from Elwood Haynes to form their own (Apperson) automobile company.
Both companies focused primarily on quality over quickly produced cheap cars, as was the case with certain other auto manufacturers of the same period.
From 1905 until 1924, Elwood Haynes marketed his autos under the slogan of “America’s First Car.” By 1926 the Apperson Automobile Company was finished.
As shown here is this 1916 ad copy the Haynes Light Six was an early manufacture to (contractually) adopt the use of a BOYCE MOTO-METER for their automobiles. In fact the Haynes Company was the second auto company, behind the Mercer Automobile Company of Trenton, New Jersey to contractually request BOYCE MOTO-METERs for their new model year vehicles.
MotometerCentral™ just so happens to own one of the –and the Only genuine Haynes original “Made by Taylor Instrument Companies” BOYCE MOTO-METERs and later year BOYCE MOTO-METERs that we display with this original letter in our office and during museum exhibitions. All of which is very well documented.
Genuine Haynes original “Made by Taylor Instrument Companies” BOYCE MOTO-METERs
1917 HAYNES “Made by Taylor Instrument Companies” BOYCE MOTO-METER Standard Type (Left), 1920 HAYNES logo BOYCE MOTO-METER Standard Type (Center) and 1922 circa HAYNES BOYCE MOTO-METER Universal Type (Right) and
similar period original radiator badge/emblems plus 1914 HAYNES Automobile Company signed Letter
Even this later, July 4th, 1918 Ad continues to make us of Elwood’s image and likeness as a marketing tool.
Source: Saturday Evening Post, July 4th, 1918, page 28
C. G. Bleasdale was a real person. He had previously worked for the Briscoe brothers and Maxwell Automobile Company in their operations.
Note: No indication of secretarial dictation, scribing or signature is evident so it is reasonable to assume that Mr. Bleasdale might or must have actually signed this document. No other Bleasdale signed documents are known to exist for signature authentication or comparison so the prior statement holds valid until otherwise reasonably counter evidenced. Either way it is the letterhead and date that is of most specific importance and relevance here, as forgery would seem unnecessary and highly unlikely. Nonetheless this ephemera artifact is genuine, authentic, one of a kind and an incredible display piece besides being historically significant, as little documentation on this automobile company exists.
From September 29th, 1915 comes this three-part letter from the Maxwell Motor Company of Detroit Michigan.
Although the Maxwell Company did not officially contract with the Moto-Meter Company to use BOYCE MOTO-METERs on its vehicles the Moto Meter Company did at one time make replacement Maxwell shield logo dial plates for customer BOYCE MOTO-METERs. Authentic Replacement BOYCE MOTO-METER dials were most likely produced in the mid to later 1920s as the Moto Meter Co. (note spelling) or Moto Meter Gauge and Equipment Co put greater emphasis on this segment of its product sales. (Most Maxwell Auto logo BOYCE MOTO-METERs observed and in today’s collection are reproductions.)
And while this dated letterhead is not directly related to a BOYCE MOTO-METER of the exact same timeframe, as no BOYCE MOTO-METERs were manufactured for Maxwell at this time, the letterhead fits in with our ancillary automobile letterhead ephemera artifact collection.
As shown here this auto manufacture letter is prominently dated August 22nd, 1917 from the Hudson Motor Car Company of Detroit, Michigan and originally signed by their then Sales Manager O. H. McCormack. Shown next is an article from “The Automobile and Automotive Industries” trade journal, Volume 37, Number 11, September 27th, 1917, page 558 that clearly lists Mr. McCormack as a notable member of this automotive concern a month prior to this letter’s issuance.
This letter like the Maxwell Auto Company letter does not make specific reference to a motometer of any sort however by 1917 The Hudson Company was one of the Motometer Company’s early automobile manufacture early (1917) BOYCE MOTO-METER contractual adopters. In fact the Hudson Motor Co. was the 43rd overall contractual enrollee. A 1917 Standard Type “Hudson Super Six” BOYCE MOTO-METER is shown followed by a similar period “Junior” model Type with accessory wings, each having the “Super Six “ Hudson logo on their front dials.
Given the logo Letterhead and the BOYCE MOTO-METER example it is easy to see the correlation and ability to collect and display these unique and rare artifacts as each supports the other.
Above article source: The Automobile and Automotive Industries,
Volume 37, Number 13, September 27, 1917, page 558
We have many other examples of similar ephemera use that relate to motometers in our collection. These examples along with other artifacts present an unprecedented look into long gone automobiles and their makers while really engaging display observers.
MotometerCentral™ wholeheartedly encourages serious motometer automobilia collectors to acquire similar types of ephemera to aid them in building a topnotch world-class collection that will be the envy of others.
AND REMEMBER, when collecting ephemera authenticity, content, and quality is what really counts!
Next month we promise you a new, exciting and ultra, ultra rare one of a kind piece of invaluable ephemera that would lift any motometer collection into the stratosphere!